Laura Birkmann

Laura
Brinkmann

Managing Director & Founder

Biography

A private equity executive with 17 years’ experience shaping pan-European hospitality and real estate investments, Laura has led landmark restructurings, built vertically integrated platforms exceeding €2 billion in GAV, and created value across cycles and crises.

Known for cutting through noise, she combines clarity, cadence, and empathy to drive outcomes — balancing investor expectations with operator realities. Laura is trusted for her rapid grasp, commercial acuity, and ability to unlock solutions even in the most challenging situations.

Laura brings a rare blend of institutional pedigree, operational fluency, and board-level judgment — honed through hands-on transformations at top-tier funds, CEO-level interim roles, and complex stakeholder environments.

Career Highlights

Delivered 6-month turnaround including leadership change, market repositioning, and off-market exit for major multi-faceted Luxury Resort including Timeshare

Executed landmark French restructuring with 10,000+ creditors, Ministry of Finance involvement, and significant debt write-off

Led pan-European hospitality platform build from £430M to £1.5B, including 7 single-asset transactions and 10 asset openings

Served on 14 boards across hospitality, leisure, and student accommodation Portfolio Companies

Built PBSA platform exceeding €2B GAV, adding 900 keys in two years

Former Employers

Partner Network

Effizia can provide direct access to a large, pan-European specialist network spanning across the hospitality and leisure industry. Including Institutional funds and lenders, private capital, brokers, commercial specialists, seasoned operators and the Design, Development & Project Management sector.

Laura Birkmann

Sabina Shehi

Marketing, Digital & Customer Strategy

A marketing executive with over twenty years building customer engagement, digital, and loyalty ecosystems, Sabina has led CRM transformations, lifecycle marketing builds, and direct revenue acceleration for hospitality, travel, and luxury brands across global markets.

Sabina developed her expertise at Starwood Hotels & Resorts and Marriott International, leading the Marriott-Starwood CRM integration, the global Bonvoy launch to 150M+ members, and a full-stack marketing agency with near-100% client renewal — operating at the intersection of customer strategy, technology, and creative execution.

Known for sharp commercial acumen, Sabina connects marketing levers directly to business KPIs —  designing strategies, building tech infrastructure, and sourcing the right partners. She is trusted for diagnosing what matters, prioritising for impact, and building capabilities that last.

Laura Birkmann

Giulio Leporatti

Strategic & Operational Leadership

Giulio Leporatti is a senior executive with over 20 years’ experience leading growth, transformation, and operational improvement programmes across global hotel groupsand travel & tourism driven platforms.

Giulio brings a rare combination of top-tier strategic pedigree and hands-on operational leadership. His experience spans asset-heavy and asset-light models, portfolio acquisitions and integrations, revenue management, pricing, and large-scale cost and efficiency programmes. This includes: leading a €1Bn hotel portfolio acquisition for IHG, leading profitable European operations for Sonder, developing international sales teams across Asia and Middle East for McArthurGlen and driving transformation programmes for BCG clients.

Known for his ability to navigate complexity with ease, Giulio combines deep analytical capability with meticulous attention to operational detail, enabling sustainable performance improvements across guest experience, margins,and growth. He is particularly valued for bridging investor expectations withon-the-ground realities, leading diverse international teams, and unlockingvalue in high-change, high-pressure environments