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Laura Birkmann

Laura
Brinkmann

Managing Director & Founder

The team

A private equity executive with 17 years’ experience shaping pan-European hospitality and real estate investments, Laura has led landmark restructurings, built vertically integrated platforms exceeding €2 billion in GAV, and created value across cycles and crises.

Known for cutting through noise, she combines clarity, cadence, and empathy to drive outcomes — balancing investor expectations with operator realities. Following her time at Brookfield and KSL Capital, Laura is trusted for her rapid grasp, commercial acuity, and ability to unlock solutions even in the most challenging situations.

Laura brings a rare blend of institutional pedigree, operational fluency, and board-level judgment — honed through hands-on transformations at top-tier funds, CEO-level interim roles, and complex stakeholder environments.

Career Highlights

Delivered 6-month turnaround including leadership change, market repositioning, and off-market exit for major multi-faceted Luxury Resort including Timeshare

Executed landmark French restructuring with 10,000+ creditors, Ministry of Finance involvement, and significant debt write-off

Led pan-European hospitality platform build from £430M to £1.5B, including 7 single-asset transactions and 10 asset openings

Served on 14 boards across hospitality, leisure, and student accommodation Portfolio Companies

Built PBSA platform exceeding €2B GAV, adding 900 keys in two years

Former Employers

Partner Network

Effizia can provide direct access to a large, pan-European specialist network spanning across the hospitality and leisure industry. Including Institutional funds and lenders, private capital, brokers, commercial specialists, seasoned operators and the Design, Development & Project Management sector.

Priyanka Thakrar

Priyanka Thakrar

Acquisitions & Investment Advisory

A real estate investment professional specialising in deal acquisition and origination, Priyanka has closed transactions with a combined value of >£3 billion across the capital stack and managed a debt portfolio of <£5 billion in aggregate value.

Priyanka began her career at Goldman Sachs in New York, within the Merchant Banking real estate group before moving to KSL Capital Partners, where she focused on travel and leisure investments. Across both roles, she built expertise in complex, high-stakes structuring, spanning distressed and special situation assets, multi-jurisdictional deals, ground-up construction, and intricate regulatory and tax frameworks. Her experience spans the full breadth of real estate: multifamily, condominium, mixed-use, hospitality, student housing senior living, and beyond.

Priyanka is the founder of Riva Wellness, a hospitality-driven postnatal wellness platform setting a new standard for how mothers recover after birth. Riva is currently fundraising ahead of its first centre launch later in 2026.

Sabina Shehi

Sabina Shehi

Marketing, Digital & Customer Strategy

A marketing executive with over 20 years building customer engagement, digital, and loyalty ecosystems, Sabina has led CRM transformations, lifecycle marketing builds, and direct revenue acceleration for hospitality, travel, and luxury brands across global markets.

Sabina developed her expertise at Starwood Hotels & Resorts and Marriott International, as well as in luxury fashion & retail, leading the Marriott-Starwood CRM integration, the global Bonvoy launch to 150M+ members, and a full-stack marketing agency with near-100% client renewal — operating at the intersection of customer strategy, technology, and creative execution.

Known for sharp commercial acumen, Sabina connects marketing levers directly to business KPIs —  designing strategies, building tech infrastructure, and sourcing the right partners. She is trusted for diagnosing what matters, prioritising for impact, and building capabilities that last.

Giulio Leporatti

Giulio Leporatti

Strategic & Operational Leadership

Giulio Leporatti is a senior executive with over 20 years’ experience leading growth, transformation, and operational improvement programmes across global hotel groupsand travel & tourism driven platforms.

Giulio brings a rare combination of top-tier strategic pedigree and hands-on operational leadership. His experience spans asset-heavy and asset-light models, portfolio acquisitions and integrations, revenue management, pricing, and large-scale cost and efficiency programs. This includes: leading a €1Bn hotel portfolio acquisition for IHG, leading profitable European operations for Sonder, developing international sales teams across Asia and Middle East for McArthur Glen and driving transformation programs for Boston Consulting Group clients.

Known for his ability to navigate complexity with ease, Giulio combines deep analytical capability with meticulous attention to operational detail, enabling sustainable performance improvements across guest experience, margins,and growth. He is valued for bridging investor expectations with on-the-ground realities, leading diverse international teams, and unlocking value in high-change, high-pressure environments

Knut Wylde

Knut Wylde

Senior Advisor

A globally recognized hospitality executive with 30 years of international operational leadership across Europe, Asia, Middle East, and the Caribbean.

Most recently Multi-Property General Manager at Maybourne’s The Berkeley & The Emory, where he orchestrated a multimillion-pound repositioning that elevated The Berkeley to #1 in its competitive set and top 8 across London. Launched Cedric Grolet at The Berkeley and ABC Kitchens by Jean Georges at The Emory, introduced the La Mome partnership, and created Surrenne—London’s first experiential wellbeing members club spanning 20,000 sq ft.

Previously held leadership roles at The Lanesborough, The Savoy, Claridge’s, Badrutt’s Palace St. Moritz, One&Only Reethi Rah & Rosewood’s Caribbean resorts.

Master Innholder, former Forbes Travel Guide Standards Advisory Board member, Royal Academy of Culinary Arts Governor, and recipient of the Freedom of the City of London.

Founded Wylde Hospitality in 2024, advising owners, developers, and operators of luxury hotels, resorts, and private members clubs.

Florian Herbst

Florian Herbst

Investor-Operator & Data

A PE-trained investor turned hands-on operator, pairing a shareholder's lens with CFO-level execution across the deal lifecycle.

Florian has led multiple restructurings from both the investor and operator side, executed more than 20 bolt-on acquisitions and delivered two successful exits, including the £800m sale of Village Hotels to Blackstone, built on deep, operationally-heavy multi-site real-estate experience. He developed his investing discipline at Alchemy Partners and L.E.K., and his operating depth as interim CFO at Soneva. His edge is pairing capital-allocation discipline with hands-on data analytics; he is now building an AI-native digital twin for the hospitality industry.

Samy Ghachem

Samy Ghachem

Commercial, Brand, PR & Placemaking

A commercial, brand and PR leader with 30 years across ultra-luxury hospitality and global travel, at his sharpest on independent properties where the owner controls the brand.

Samy took Le Sereno from 31st to the number-one hotel in the Caribbean by Condé Nast Traveller, grew revenues 23% year on year, opened Il Sereno and Villa Pliniana on Lake Como, and led the pre-launch of La Dolce Vita Orient Express. Villa Pliniana became a world-leading private venue for royalty and ultra-high-net-worth clientele: the destination placemaking that builds brand equity and rate for trophy assets. His edge is both sides of the business, from three years as MD of Frosch (acquired by JPMorgan to rival Amex FHR) on the distribution side to operator-side positioning, press and the luxury networks.